The Business Side of Art Nobody Teaches
You’re an artist. They didn’t teach business in art school.
Art School taught composition, color and perspective.
What they did not teach is how your website can create more sales
Instead of confusing collectors
They did not teach how to create real connection
how to follow up effectively
how to handle the business side without taking huge bites out of your creative time.
The Back Room fixes that.
We zero in on the essentials:
We improve it
test it
and make it produce real results for your art business.
Enrollment is now open. The Back Room begins August 27.
Everything You Need To Create The Business Your Art Deserves:
- A website that guides collectors
- Stronger collector relationships
- Offers people want to say yes to
- Natural follow up that builds trust
- More sales while protecting your studio time
Most Artists Are Flying Blind on the Business Side
Your Art Is Everything!
Hours in the studio.
Everything carefully thought out.
The right tools and materials.
Then comes the part nobody prepared you for
Your website sits half-finished. Collectors land on it and leave confused about what to do next. Pricing feels awkward. Follow-up feels salesy. Your email list barely exists. One piece sells while others sit untouched.
and you are not sure why
- So Why Doesn’t It Feel Like It’s Working?
- Everything Feels Harder Than It Should.
- Something Isn’t Connecting.
- The Pieces Never Quite Come Together.
Art school taught you how to create art. Nobody taught you how to create the business around it.
The Back Room Is the Fix
You’ll always know exactly what to work on to create the business your art deserves.
You’ll create your art business one intentional improvement at a time.
No overwhelm. No generic advice. Just focused work that protects your studio time while building the structure collectors need to find you, trust you, and buy your art.
- Clearer website.
- Stronger offers.
- Better follow-up.
- More consistent sales.
Your business becomes as intentional as the art you create.
How The Back Room Works
You’ll always know exactly what to work on to create the business your art deserves.
- We show you the next improvement that will have the greatest impact.
- You’ll always know exactly what to work on.
- We break it down into practical, manageable steps.
- You’ll have the guidance, examples, and tools to implement with confidence.
- Live Zoom sessions provide support, feedback, encouragement, and accountability.
Watch your collector connections grow and your sales become more consistent.
No massive course to finish. No overwhelm.
Just steady, practical progress that fits around your studio time and leaves you thinking, “I’ve got this.”
Month by month, you build a real business behind your beautiful art that helps more people find it, love it, and buy it.
Your personal business assistant
Wilson helps you apply everything you learn inside The Back Room.
- Wilson isn’t customer support.
- He isn’t a chatbot trained to answer random questions.
- He’s your personal implementation partner.
Learning changes nothing.
Implementation changes everything.
With Wilson by your side, you're never left wondering what to do next.
Everything Waiting For You Inside
Each month you’ll master one essential part of your art business, giving you clear direction and steady momentum without the overwhelm.
Practical Lessons That Move You Forward
- One focused lesson on the next most important part of your art business
- Clear, step by step guidance you can implement immediately
- Live Zoom coaching where you can ask questions and get feedback
Resources That Save You Time
- Practical templates, checklists, and worksheets
- Real world examples from working artists
- An ever growing library of every lesson to revisit whenever you need it
Support Every Step Of The Way
- Wilson, your personal business assistant
- Private Back Room community
- Encouragement, accountability, and clarity whenever you need it
Stop guessing. Start creating the business your art deserves.
Is The Back Room Right For You?
The Back Room is for artists who believe creating exceptional art is only part of creating a successful art business.
It is for artists who:
- Take their art seriously
- Are ready to take the business side just as seriously
- Believe their art deserves a thriving business
- Want to protect their creative time while creating a stronger business
- Are willing to learn and implement
- Understand that thriving art businesses are created with intention, one step at a time
No two successful art businesses look exactly alike. Yours shouldn’t either.
The Back Room isn’t about following someone else’s formula. It’s about creating a business that fits your art, your personality, and your goals using timeless principles that work in the real world.
If you're looking for shortcuts, this probably isn't for you.
If you're ready to create a business that honors your art,
welcome home.
Testimonials
I wholeheartedly recommend Kathryn Lloyd. She assessed my website and social media, coached me in video, and built strategies that moved my art business forward. Her brilliance brought fresh energy. My confidence soared. Everything I do now is efficient and gets results. What began as work became a true friendship. Kathryn is a gem.
B. Coleman
Kathryn is the best investment I’ve ever made!
G. Dellinger
Kathryn continues to come up with ideas that make a difference in
how much money I make.
P. Gates
I’ve taken Kathryn’s business of art courses and have learned so
much so that I’m able to do the things I need to do to create and sell
my courses myself. She is clear and concise and always ready to
help.
T. Stone
Kathryn does get it done! She meets deadlines and is savvy in the
online business world.
J. Hindes
Kathryn is the one that makes it all happen!
J. Poon
This one month with you was one of the most valuable experiences of my life as an artist and as a human being. You pushed me out of my comfort zone, and I now feel more enthusiastic and hopeful. Your interviews inspired me while I worked. You are the wind behind the wings for so many artists. You truly make a difference.
Maryna
Kathryn offers tremendous value, clarity, and expertise in building a profitable art business. Her secret weapon is structure. She creates a clear framework that invites collectors on a journey of discovery, connects them to the art and its stories, and gives them the confidence to buy. Successful art marketing is not just about selling. The magic happens when the artist creates a meaningful experience for the collector.
T. Rizzo
Kathryn is gifted with the ability to articulate complex processes in a clear, concise manner. Her genuine enthusiasm for her work and that of the artist inspires those who have not been able to make the leap from simply focusing on the creative process to the all-important business side of art. You are in trusted hands when Kathryn is guiding you.
Joni & Woody Benton
Create the Business Your Art Deserves
Your art is an act of creation. Your business should be too.
The first Back Room experience begins August 27.
Secure your Founding Member rate today.
This Is The Lowest Price The Back Room Will Ever Be
Become a Founding Member and keep this rate for as long as you remain a member.
Monthly
$59/month
Locked in as long as you
remain a member.
$59/month
Locked in as long as you
remain a member.
Annual
$590/year
Get two months free and
lock in your founding member rate
$590/year
Get two months free and
lock in your founding member rate
Your membership includes:
- Monthly Back Room Lessons
- Monthly Zoom Live
- Wilson, Your Personal Business Assistant
- The Foundation Library
- Private Community
- New lessons and resources as they’re added
