The Homepage Review Series
What’s Costing This Artist Collectors?
Real artist. Real website. Real recommendations for creating a clearer path from visitor to collector.
This Week, We’re Looking At The Homepage Of Artist William Palm And How A Few Focused Changes Could Keep His Art At The Center Of The Visitor’s Experience.
• Artist: William Palm
• Fine Art Painter
• Website: williampalm.com
What We Found
#1 Bring The Artwork Back To The Center
Visitors encounter William’s story before they have enough opportunity to experience more of his artwork.
#2 Give Visitors One Clear Next Step
Several competing choices ask the visitor to decide where to go rather than guiding them.
#3 Strengthen The Visual Rhythm
Large areas of empty space create distance between important content and make the page feel fragmented.
What Would Wilson Find on Your Website?
You just watched Wilson analyze a real artist’s website.
Now imagine having him working beside you on yours.
Wilson helps you stop wondering what to do next and start getting it done.
Whether you’re working on your website, writing an email, creating a follow up, or figuring out why something isn’t working, Wilson works through it with you.
You don’t get another pile of information. You get help doing the work.
Meet Wilson inside The Back Room →
